How to Sell Social Media to Clients, CEOs, and other Skeptics

A while back (exactly 3 months ago) I posted an entry called Your Clients Want Social Media, which linked to a study that revealed that despite what you may think, most companies want to break into social media, they just don’t know how.
While this may be all great and true, I’m sure you’re still coming [...]

Social Media Monitoring

As a PR professional, I’m constantly looking at ways to monitor social media for my clients. I haven’t been able to justify paying for a social media monitoring service (just as Newswatch, BurrellesLuce and Cision do traditional media monitoring) when there are so many ways I know how to do this myself. There are many [...]

Just because it’s beary cute

Friday was my birthday. I know, I know, happy birthday to me. And I’ m getting old. But that’s beside the point.
This post is about the cutest cake ever. Do you like baking? Do you have cute little kids to bake for? Or 20-somethings who like cool looking cakes? I’m recommending you buy the Build-A-Bear [...]

What’s next…fewer Girl Scout badges?

Just read this article – which states that due to the economy, the Girl Scouts will be producing fewer cookies this year! The boxes will still cost $3.50 (they were $3 back in the day when I was a Girl Scout and my Mom was “cookie manager) but there will be FEWER cookies in the [...]