Mom Bloggers Participate in PR Blackout

Being in PR and often working with companies that target moms and families, I’ve done my fair share of work with mom bloggers. Whether it’s providing a product to review, a giveaway, or simply building a relationship, I’ve worked with Mom bloggers on quite a few occasions.
Because we’re strategic with our blogger outreach, including researching, [...]

WMJI Rebrands Itself (or has some fun during playoffs)

I listen to the radio in the shower every day – I can’t help it, I’m a shower singer. And I always to 105.7 in the morning. Last Monday, I kept hearing what I thought was a “Beeeeep” on the radio, as if someone had said an expletive. Which to me, didn’t make much sense [...]

Domino’s : Another case study for the files…

As a PR practitioner interested in social media, I’m always looking for case studies and best practices, so I thought I’d share another case study for your files.
If you’re a social media “junkie” like myself, you probably heard about the Disgusting Domino’s video that swept the Web. If not, here are the basics of what [...]

Social Media For Small Biz

I am presenting on social media to a group of small business owners in a few weeks and in preparing for the presentation, have come across a lot of good information to share with you.
Like a lot of groups, small business owners are well positioned to gain from using social media. Why? Here are just [...]

Your Clients Want Social Media

I’m so tired of people doubting social media. I’m tired of people judging whether or not it works or not wanting to use it “because it’s scary/uncontrollable/etc.” I mean really, if we stopped doing everything that was “scary” or only did things we could control, how boring would life be?
Cone, my old stomping ground (I [...]